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eBay and Toys for Tots: Give-A-Toy Store
[youtube=http://www.youtube.com/watch?&v=Yw1u40g5qH8] A toy store comes to life in this interactive window display that lets you donate a toy using your mobile phone. eBay and Toys for Tots team...
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African Angel: With Immediate Effect
[youtube=http://www.youtube.com/watch?&v=MQiDydjwpqU] Client: African Angel e.V. Düsseldorf Campaign: With Immediate Effect Agency: OgilvyAction Düsseldorf via
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Amnesty International: The Bigger Game
A great concept developed by some students of the Miami Ad School in Germany. On children’s day you can download an update for the successful video-game Battlefield 3, when playing the game after this...
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ALS Foundation Netherlands campaign: I have already died
[youtube=http://www.youtube.com/watch?&v=lJgoByPlk9Q] Watching the case of this campaign touched me deeply. Tears came to my eyes. Watch it yourself. The campaign is called “I have already died”....
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Havaianas 50 Years: Turning Point
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90′s when people started turning...
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Waterislife.com: First World Problems
Perspective?! This commercial from Waterislife.com ask you to donate money to help bring clean water to those in need. via
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A Christmas Tree Made from 5,000 Donated Ceramic Dishes and Cups in Belgium
This year in Hasselt, Belgium a pair from the design firm Mooz created this concept of an enormous tree covered in 5,000 pieces of ceramic donated from local residents. Called the “Taste Tree” the...
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Foundation for Life Organ Donation: Extreme waiting
These passengers could not believe their eyes when waiting for the train. On one of the platforms a sick guy was placed in his hospital chair. Nobody knew how he got there and what he was doing. via
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Mailbooks For Good. Re-gift the Gift of Reading
Mailbooks For Good is an innovation in book publishing. Thanks to a specially designed dust jacket once readers have finished the books, they are instructed to turn them inside out and reseal them....
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Hemorio: Tiny Hole
Simple, but effective print campaign from agency Binder, Rio de Janeiro, for Hemorio blood donation week. Who knew a little hole could make such a difference, and help get 4 times as many people to...
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Shorashim: Donate with style
In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a...
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Hemorio: Waiting For Life
Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait. via
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WHO: The Digital Donor Card
This awesome idea is created by Pete Ashworth and Carl Ejlers - two talented students from Creative Communication, DMJX, in Denmark. And who I know, because I was a guest lecture in Digital Media a...
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Anesvad: Don’t let anyone make up their smile. End Human Trafficking
There are 27 million people in slavery today. They are forced to work without pay, under threat of violence, and they’re unable to walk away. We can end slavery in our lifetime. Donate now at...
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New York Organ Donor Network: Long Live New York
The animated short film “Long Live New York” is directed by 2014 Oscar-winner Laurent Witz. It’s made to inspire New Yorkers to step up to help other New Yorkers – and ultimately ensure that New York...
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